– or how to use pursuasion in the public space. To promote images that seem to depict a better reality or world than real life, mostly done on all kinds of materials, on objects or buildings. As I choose my own moments and cropping in photography, I create a subjective approach on image making. The same tools are used in promoting architectural projects: when a soon to be build housing estate or a public building is announced trough a billboard or a wooden wall around the construction site. We see images of an almost utopian atmosphere where the renderings of the finished project look ‘totally awesome’. The end result can only disappoint.