This dialogue discusses the use of a type of imagery and language that correlates material wealth and urbanization.
Ever more technically advanced 3D renders make the architectural images representing the envisioned end-result increasingly realistic. Paradoxically, however, the resulting visuals also become more and more alike (and thus also less ‘real’), exposing a constantly returning same-like smoothed colour scheme, ever returning stereotyped figures draw to inhabit the space, gleaming surfaces of buildings and streets, and standardized accompanying texts.
What does this mean for our built environment? How do these 'corporate' aesthetics relate to local specific contexts and what is their impact on architecture and the appearance and identity of our cities?
Belgrade Waterfront 360º
During a workshop week in Belgrade in March ’17 we have been in conversation with architects, activists and residents of the city. These dialogues have opened up various perspectives, varying from critiques, concerns to contentment on the Belgrade Waterfront project. A whole area that was being developed ‘bottom up’ by local residents, had to disappear […]
‘Intentions’ is a score that consists of a set of slogans promoting the real estate newest yewelleries on the market of Zurich and London. Each slogan is devided by three blanks. My research began by analizing the offers of major real estate businesses in Zurich and London. It’s use of language astonished me. […]
by Ramon Landolt
Almost never out of Big b
“you are free to take-home and -away / whatever you want / we are just showing / sum of our cards / how they live is their business / we own ours / i tipped .50 today / all are welcome in our company / thank you for your patronage / actually take it any […]
by Oskar van Eeden
– or how to use persuasion in the public space. To promote images that seem to depict a better reality or world than real life, mostly done on all kinds of materials, on objects or buildings. As I choose my own moments and cropping in photography, I create a subjective approach on image making. The same tools […]
by Frank Hanswijk