Dialogue 01 The image of promises

In its final, constructed form, architecture has its place in the concrete world. This is where it exists. Images and texts of non yet realized architectural works represent an attempt to show something which has not yet found its place in the concrete world for which it is meant. Ever more technically advanced 3d renders make the architectural images presenting the envisioned end result increasingly realistic. Paradoxically, however, the resulting visuals also become more and more alike (and thus also less ‘real’), exposing a constantly returning same-like smoothed colour scheme, ever returning stereotyped figures draw to inhabit the space, gleaming surfaces of buildings and streets, and standardized accompanying texts. This group discusses the use of a type of imagery and language that correlates material wealth and urbanization. This euphemistic language is used to communicate and persuade passers-by, using a message of corporate aesthetic.  

Belgrade Waterfront 360º

During a workshop week in Belgrade in March ’17 we have been in conversation with architects, activists and residents of the city. These dialogues have opened up various perspectives, varying from critiques, concerns to contentment on the Belgrade Waterfront project. A whole area that was being developed ‘bottom up’ by local residents, had to disappear […]

by rr

New 5

by rr


‘Intentions’ is a score that consists of a set of slogans promoting the real estate newest yewelleries on the market of Zurich and London. Each slogan is devided by three blanks. My research began by analizing the offers of major real estate businesses in Zurich and London. It’s use of language astonished me. My interest […]

by Ramon Landolt

Almost never out of Big b

“you are free to take-home and -away / whatever you want / we are just showing / sum of our cards / how they live is their business / we own ours / i tipped .50 today / all are welcome in our company / thank you for your patronage / actually take it any […]

by Oskar van Eeden

A way to imagine the world

by Michiel Huijben


– or how to use pursuasion in the public space. To promote images that seem to depict a better reality or world than real life, mostly done on all kinds of materials, on objects or buildings. As I choose my own moments and cropping in photography, I create a subjective approach on image making. The same tools […]

by Frank Hanswijk